“Disruptive brands understand consumer trends before they become trends and capitalise on them..." Is your brand doing that?  “Disruptive brands are vibrant, daring and authentic, and often are challenger brands…’’ Can you say the same for your brand?  Isn’t it time you embraced the digital disruption and turned it into an opportunity to create more fluid business structures? Fluid service bureaus that effectively deliver messaging across multiple channels, while delivering on core strategy and delighting consumers. Avi Dan from Forbes.com…

In a recent article posted by Scott Gerber, he unpacks 11 tends that will change the way we do business over the next five years. In summary, the trend is towards improving customer experiences using automated technologies… Retail will become more service oriented Texting will become more popular for companies Visual communication will be the best way to communicate Website responsiveness will increase Authentic craftsmanship will return Mobile payments will change everything Consumers will gravitate more toward the sharing economy…

We have become so accustomed to ‘talking at’ and ‘bombarding’ potential clients with loud advertising messages, we cannot hear the winds of change blowing around us. We are so entrenched in our ‘business as usual’ operandi, we keep ignoring the gale-force-wind warning signals… Recently, we did a web-analysis for a company and they scored a dismal 1.9 out of 10 for website effectiveness. The companies’ retort was “You know we’ve been doing our electronic advertising and PR in-house for such…